Life and Style by Laura Berridi

Thursday, March 21, 2013

NIKE AIR MAX: Reinvented


To celebrate 25 years of the ever-trendy Air Max trainer that we all know and love, Nike have partnered with five London creatives to give the shoe a design overhaul.

Animators, illustrators and artists each got their hands on a classic Air Max model and reinvented an icon, with the results of Air Max Reinvent on show in a free exhibition in the Hoxton Arches from the 29th to 31st March. We catch up with one of the five involved, animator Matt Box who was tasked with rebranding the iconic Air Max 1.
Click here to see the final film.

Miss Étoiles

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